Synchronizing TV advertising of a product category and search results

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1.7. Bamper ads: impression cost is 1 kopeck
The new video advertising format allows you to get an impression costing only 1 kopeck. For now, it is only available for smartphones and tablets.

What makes it unique:

Display price - from 1 kopeck.
Video ads cannot be skipped.
The video duration is 6 seconds.

If you have never placed video ads on YouTube, it is time to think about attracting the target audience to the site. Video advertising allows you to simultaneously influence several channels of perception and therefore has the highest percentage of memorability.

A person remembers:

10% of what I read;
20% of what I saw;
30% of what I heard;
50% of what I saw and heard.

1.8. BrandLift
If you are launching a large media project with YouTube video advertising, we recommend using the BrandLif tool from Google to assess the change in the growth of your brand's popularity. It is a survey in the TrueView InStream advertising slot. Surveys are conducted on two groups of users: among those who have seen your commercial and among those who have not yet seen it. The second group is used as a control. The questionnaire is set up before the start of the advertising campaign. BrandLift is connected from the AdWords interface. The analysis of the collected data occurs automatically. In the report, you can see statistics on all commercials by gender, age, geography.

BrandLift helps you understand how video advertising impacts key brand metrics: brand awareness and ad recall.

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Survey data, together with monitoring changes in search volumes, afghanistan consumer email list will help answer questions about what creative is best received by the target audience and how brand video advertising helps increase user search activity.

Best used in conjunction with TV advertising: When you see that TV reach growth has slowed, you can boost your advertising campaign using YouTube.

1.9.
In parallel with the launch of TV advertising, it is worth using the tool for synchronizing with media advertising (in particular, with video advertising). Knowing the socio-demographic indicators of your TV audience and their interests, you can set up an advertising campaign on YouTube and Google AdWords. In this way, the advertiser can customize the display of advertising on the Internet depending on the activity on radio and TV.