A hypothesis can be either a traffic channel or a separate advertising campaign.

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Let's look at an example.

Hypothesis : by launching contextual advertising, we expect to receive at least 20 qualified leads within 1 month after launch with a lead cost of no more than 10,000 rubles.
Action : creating a landing page for context, creating aaustralia telegram data lead magnet, setting up contextual advertising.
Data collection : setting up a CRM system and analytics system.
Conclusions : search advertising brings leads with CPQL> 10,000 rubles, the campaign in YAN does not bring qualified leads. We optimize search advertising campaigns to reduce the cost of the application, test new bundles in YAN, in case of failure we disable YAN.
We wish you productive lead generation!

Our experts , who specialize in promoting B2B companies, are always ready to advise you on how to find growth points using different channels and increase lead generation .