To set up your funnel, we suggest using

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In the case of schools, it can be called the student's journey which, instead of a purchase, ends when enrollment is made. The funnel is made up of three phases: top of the funnel: the moment when the person discovers they have a problem; middle of the funnel: stage in which she considers enrolling in an educational institution to solve this problem; bottom of the funnel: here, enrollment is made.

this free spreadsheet that we developed.Create an editorial fusion data user list calendarFinally, the time has come to start writing the content that will be published on the blog, social networks, email, interactive channels, among others.To do this, create its editorial calendar that contains in its composition the themes of the content to be published, its agendas, days and times for publication.

If you have questions about how to create this calendar, feel free to use this model we created.Define the KPIsKPI is the acronym for Key Performance Indicator, that is, they are the performance indicators that you need to monitor to make sure that the content is bringing the expected results. The increase in the number of enrollments compared to the previous year or semester is the most obvious KPI to think about, but there are others that should be considered such as the growth in visitors to the website and blog, as well as more leads generated with potential for become students.