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Set aside an amount to also invest in SEO and optimization of your website, whether in relation to quality or to increase speed by hiring hosting that adequately absorbs the increase in traffic volume. There is no point investing in Ads if you cannot offer a browsing experience compatible with the number of simultaneous visitors to your website.

for the channels that best suit your persona will help you not chinese overseas asia number user list waste money. Before choosing these channels, review the characteristics of your persona — there is also no point investing in ads on Instagram if your audience frequents LinkedIn, for example. The best-known and most effective channels for advertisers are Google Ads and Facebook Ads.

In addition to these, you can also consider native ads — which appear discreetly in the content of websites with high traffic, without compromising the user experience. Establish indicators to monitor results There is no point investing in Ads if you cannot measure the effectiveness of the strategy. Therefore, define KPIs (Key Performance Indicators) to monitor the results of your investments.

These indicators will show you whether buying website traffic is really a