What stands out: Although many of the videos do not mention any of the company's products or services, it has been able to raise awareness about the company on the app. Tip: Finding and producing relatable content, especially through videos and images, is a great way to allow your customers to identify your content among the rest of your competitors. Spotify: Wrapped Playlists Spotify Wrapped started in and is one of the music streaming app's most successful content marketing campaigns.
Every year during the holidays, Spotify denmark telegram database users receive a compilation of all the songs they've listened to throughout the year that is presented with vibrant color graphics and divided into genres, albums, musicians and more. An effective way to boost your content marketing efforts (Source: Spotify) The app then produces a personalized playlist of the user's most listened to songs and users have the option to share their compilation on social media.
This is a crucial component that has made the campaign trend on social media every year since its inception. What stands out: Spotify's Wrapped gives users a sense of belonging and community. When users share playlists on social media, they find and connect with people with the same music taste as theirs. Tip: Pay attention to what your audience likes and create personalized content to make them feel extra special, one in a million.