KPIs: A tool to track the performance of marketing actions

[Ehsanuls55]

Key performance indicators (KPIs) have a fundamental reason for existing: to evaluate the impact of strategies. And since there is always a budget limit for investment in marketing actions, it is essential to know which tactics are working best, in order to make the most of the resources allocated and correct them as you go.

And with the wealth of tools we have today for tracking and measuring, we can't afford not to know what's going on with our campaigns. So, which KPIs do we need to track?

Below we list four KPIs that you will definitely need to track to determine whether a strategy is successful or not:

Website traffic
The first thing you need to know is how many people are visiting your pages, because a percentage of them will end up becoming leads that will later become potential customers and therefore more sales. Why not find out more about them? Find out hr directors email list who they are, where they come from and what they did once they were on your site. This information will help you determine something important: What they want from you.

Knowing this will help you anticipate the needs of your leads, which is ultimately what inbound marketing is all about: attracting prospects who need what you offer. To do this, we recommend measuring:

Sessions started
Demographic profile of users
Page views
Page per session
Average session duration
Bounce Rate
Traffic source
Leads
Prospects are, without a doubt, the ones that end up driving sales. The more leads you have in the funnel, the more possibilities there are to make a sale. Here it is worth noting that not all leads have the same appeal, and knowing which leads are most important for our company is extremely important, so we give priority to those who have a greater chance of buying.