How to create engaging sales posts

[Ehsanuls55]

In the sales field you are taught to ask open-ended questions. The same applies to creating a post that people want to build on in conversation. This is where creating engaging sales posts will become second nature using these tips.

Here are the dos and don’ts of creating, publishing, and growth hacking on LinkedIn .

What you should do:

1. Be consistent . In what you say, how you say it, and how often you say it. Commit to publishing a specific number of posts per week and stick to it. When you start, try 1 or 2 to get the hang of it. Anything more can be overwhelming for your audience.

2. Keep a conversation or debate going . Treat your posts as if you were having an in-person conversation. It's ceo email list more authentic and will engage people more easily.

2.a Follow up . Don’t let the conversation die suddenly: if there’s more to discuss, try messaging them directly instead of just using comments to build the relationship. One way to do this is by using LaGrowthMachine to send automated follow-up emails and turning on your notifications thanks to LinkedIn Automation .

3. Use visuals . Post something relevant to your company and expertise using a PDF that automatically converts into a slideshow carousel. It will increase your engagement and LinkedIn will show you its stats. Using a video is also very useful and doesn't even need to be longer than 60 seconds, but showing your face adds more realism.

4. Use 2-4 hashtags and tag people . You could, for example, create a post that talks about the answer to a question one of your customers asked and then tag them or simply tag them with a relevant hashtag.

5. Tell a story . The trick is to keep things short for social media. People scroll so fast that you have to keep it interesting and just the right length.

6. Use polls . Sparingly. They're overused these days, so use them wisely and in an engaging way. Here's a relevant example that would be great for him to learn from his audience:

engaging poll post
7. Share useful/informative content . You can also link them to a page that collects their emails on Linkedin for downloading a white paper.

What you should NOT do:

1. Use engagement pods . This will hurt you, as most of these people post very generic and unattractive comments, and do nothing for your actual sales.

2. Using irrelevant hashtags or tagging unrelated people. Not only will you annoy people, but you will also destroy your reputation.

3. Talk to everyone. Focus your attention on the customers you want (your target audience) and what they care about.

4. Sharing other people's posts without adding value. The following example is of someone sharing an acknowledgement they received without even saying thank you. It's empty and awkward, so don't do this.

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