Lead activation: transition to customer status

[Ehsanuls55]

Remember? This is the moment when your MQL becomes an SQL. That’s why it’s so important for a company to align its sales force with its marketing team.

Once you have gathered enough information about your prospect, he or she is theoretically in the purchasing decision phase. All the sales department has to do is arrange a meeting or send an email to close the deal.

Good to know:

At this very moment, at the BOFU, they have to trust all the data collected by marketing. The more canadian cto cio email list personalized the message, the easier it is to convert. It's simple: 45% of customers say they prefer to go to sites that make personalized recommendations.

How are qualified leads generated?
Now that we have reviewed the different methods of qualifying leads, let's move on to lead generation methods.

Unlike the outreach strategy, inbound marketing is the perfect solution for qualifying leads . It consists of several steps.

Identify your buyers
If you don't know who you're targeting, how can you deliver relevant content to them?

By imagining in advance the purchasing behavior of your potential customers, as well as their sociodemographic data, you will know exactly how to address them.

For each target audience, define their potential problems and find a way to meet their needs.

Segment your contact lists
Once you've generated leads, you'll likely end up with a large number of contacts.

Each of them cannot be treated individually… nor can you contact them all in the same way.

The easiest way to do this is to put them into segmented contact lists based on information like

Age
Occupation
Hierarchical level
Profession
Interests
Purchasing behavior…