Personalize your contact process: tools and tips for prospecting

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We hear a lot about personalization, but what does it mean to personalize prospecting? There are many different ways to think about it, but for this article, we’ll be referring to how you can personalize a message to a prospect for lead generation .

Salesforce defines it as “ the act of tailoring an experience or communication based on information a company has learned about an individual .” Whether you or your company is the one collecting the information, the principle remains the same: Know what your customers like, want, or need.

With the advancement of technologies in the last decade, there are an increasing number of tools that help you stand out. Here we will talk about some of them to differentiate yourself more easily and more quickly, among which LaGrowthMachine can be part of many.

Why should you personalize prospecting?
The simple answer is that you will sell more . In fact, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests. People are tired of bots, they want to talk to humans.

Understanding your customers and what their needs and tastes are will allow you to communicate canadian ceo email list with your potential customers on another level. Instead of a blanket communication to everyone on your list, you will be able to conduct your outreach in a clearer and more personal way.

Create a relationship
If your ultimate goal is to get them to call you, you'll be more effective if you use personalization for your prospecting. This is especially true for long-term buying cycles, as you'll not only be top of mind, but they'll get to know and trust you.

Building a relationship relies heavily on understanding your buyers' point of view . The right message will reflect this by directly addressing their common challenges. In fact, you can ask them for an interview to uncover their problems directly.

personalized prospecting
Bonus : Interviewing your potential clients will help you build the relationship while learning what you need to know to help them with these problems.

For example: You know that IT managers have the problem of being contacted for everything in their companies. Your solution allows company users to perform certain reports or activities themselves. You have the answer to their problems, so communicate it without reminding them of the old midnight ads trying to sell them something they don't need.