Use retargeting ads

[Ehsanuls55]

Like Google Ads, retargeting ads are a very effective strategy for getting leads in B2B.

This is a tactic that you should activate at the end of your lead's funnel when they have already visited your website or interacted with one of your ads elsewhere, for example.

It consists of a very effective closing method.

The principle is simple: when a person visits your website, they are “tagged” with a piece of code (a “cookie”). This allows you to continue showing your ads to that person when they browse other websites.

For example, if you sell software to help landscapers manage their business, your ad could appear on a website visited by landscapers.

By setting up retargeting ads, you can be sure that the people who see your ads are interested in what you offer.

The best thing about this lead generation tactic is that it allows you to retarget your website visitors without spending a lot of money.

You can also use Google or Facebook ads for retargeting.

5) Organize B2B webinars
Nowadays, webinars are a very common lead generation strategy in the B2B field (webinar lead generation).

A webinar is a live event during which you present your product or service to a group of people who vp security email list have previously registered.

Webinars are typically conducted via conference calls or video conferencing software such as Zoom, Google Meet, Skype, etc.


You can show your webinar on LinkedIn Live, making it very interesting for a global LinkedIn prospecting strategy .

They allow you to build trust with your audience and show them that you are an expert in your field.

It's also a place and time to meet with other professionals in your lead industry, making it a time to network or learn something interesting.

People who attend your webinar are usually already interested in your topic, know what you sell, know your brand, or know people who work at your company, making it very qualitative.

Strategy 6) Personalized emails
Sending personalized emails is a relevant and effective lead generation strategy in the B2B field.

When we talk about personalized emails, we're not talking about automated “drip” campaigns that send the same message to everyone on your list.

We're talking about personalizing your outreach to each prospect on your list.

When sending a personalized email, take the time to research your prospect and find information that will make your message more relevant to them.

This is a time-consuming strategy, but it is very effective!

But you know what? If you do this with LaGrowthMachine, it will take you about 1 hour to set up your messages and then the leads will come directly to you.

With our new Inbox feature, you can even reply to emails, follow up with a LinkedIn message , or whatever, right in our tool!