Nurture your leads in HubSpot with email or InMail campaigns

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Now that your leads have been generated, you can create targeted email or InMail campaigns designed to meet the specific needs and interests of your leads.

Expert advice

Make sure you use the data you gain from your prospects' LinkedIn profiles to personalize your approach as much as possible.

This guarantees you a much higher engagement rate.

Even though your leads are “technically ” coming to you, that doesn’t mean you don’t have to nurture them well.

You still have to convince them that your company is better than the competition.

Find out what their weak point is
Add an interesting sales icebreaker
Follow up through other channels if LinkedIn hasn't worked.
Strategy 2 — Social selling on LinkedIn:
Step 1: Use social selling on LinkedIn to find and connect with your ideal leads :
Instead of having leads come to you, you go to them, but not in the usual prospecting way.

Social selling is basically selling yourself as a thought leader in your field of expertise. You do this by vp design officers email list posting a lot on social media, effectively developing your LinkedIn network , and positioning yourself as an expert.

Example

Social selling on LinkedIn helps you get noticed by clients, partners, etc. today

However, it also helps your own future! For those who want to open their own training academy, or something like that, for example

People will say “Oh, I know them from LinkedIn, their posts are really good, really valuable…” when they see your ad

And bam, you've established yourself as an authority in the field.

Here is an example of what a social selling post is (in French):


This is the account of the Founder and CEO of La Growth Machine, and you are posting about a tool he created in Google Sheets

Step 2: Import your LinkedIn leads into LaGrowthMachine:
The content of the post itself is not important for this example (if you want to know more about it, follow this link ). However, what is important are the last 4 lines just before the hashtags:

Interested?
– Send me a connection request
– Comment and Like this post
– I’ll DM you tomorrow

That's how you get leads! All the profiles that commented on that post automatically became part of The Growth Machine's audience and are now part of a LinkedIn