Segmentation and segmentation:

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Now that you have your strategy, who do you target?

JeudiMerci is aimed at those who manage internal company events and seminars, i.e. those responsible for internal communications. It is also aimed at office managers, the very practical people who deal with the operations of it all, such as those who purchase the items and manage deliveries.

The golden rule is: When prospecting, it is crucial to target both decision makers and those actively involved in operations to optimize conversion chances.

That's about our goal. The next step is to create an accurate list of potential customers.

JeudiMerci uses LinkedIn Sales Navigator which is not surprising to anyone as it is the best tool pr directors email list you can use for your segmentation.

Expert advice

Plus, LinkedIn Sales Navigator's seamless integration with The Growth Machine is a huge plus.

The process is simple

SDRs create their lists in Sales Nav
They review them for outliers
You can then easily import the lists directly into LGM.
You don't have to export and then re-import CSV files or any of that time-wasting nonsense - it's like magic.

However, you may be wondering: how do you get company addresses? Here are a couple of clever tricks:

EvaBoot : Use this to put together a solid CSV file from your LinkedIn list with all the details you need, including the prospect's headquarters and specific address if it's different.
SociétéInfo (for French companies): Or any other platform that provides accurate corporate information on different companies.
Both are paid solutions.

3. The writing :
Now, let’s dive into the art of crafting compelling copy before we dive into the sequence itself.

JeudiMerci has been a loyal user of The Growth Machine (LGM) for two years now because its playbook is all about leveraging multi-channel to achieve supercharged conversion rates.

In this particular campaign, we're going all in with the multi-channel approach, they're using both LinkedIn and email, and you'll see why in a moment.

Here's a look at the wording of the initial email, now they're no copywriting gurus, but the reasoning behind it still holds:

Subject:
How Hot!

Hello {{firstname}} ,

The temperature is rising, the terraces are bustling, and the barbecue invitations are coming in. I imagine you're starting to dream about going on holiday, just like me!

But before you leave, there are many issues to deal with. Perhaps one of them is the organization of the summer event or seminar?

If so, we should talk. Let’s work together to create the gifts that will make this a memorable time for your teams before they step away for a few weeks.

How about a quick chat? (15 minutes max, I promise).

See you soon,

To start, a subject line was chosen that would spark curiosity. “ Que Calor” is not your typical email subject line, right? Personally, it would spark my curiosity, and that curiosity drives me to click.

A light-hearted introduction follows, setting the stage with a nod to summer vibes.

Next, it was a matter of confirming whether you were actually engaging with the decision-maker by asking a question: “Maybe one of them is organizing the summer event or seminar?” I found this very clever – people will respond directly with a yes or no, starting the conversation.

Next is the value proposition, which is strategically kept quite vague. Again, it's all about piquing the curiosity of the potential customer!