How to communicate solidarity and manage brand reputation

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In recent days, many of our clients have asked us for help in launching actions aimed at contributing to the fight against the pandemic. These initiatives are born from the need that we all feel these days to get more involved, to contribute our grain of sand in a battle that most of us are fighting from our homes and only a few, our best men and women, are on the front line.

But, as communications advisors to our clients, we are also aware of the importance that these initiatives will have for their reputation and corporate image . It is therefore important to help hr directors email list them select them, collaborate with their implementation and communicate them appropriately in a context in which there is, paradoxically, both an excess of information in some areas and a shortage in others.

If you are a shopping centre manager, you will have noticed that, in addition to the partial closure of the centre, many of your customers are increasingly cautious when it comes to shopping. The main measures are new safety regulations, such as the use of gloves and masks, maintaining a safety distance of 1 metre or limiting the capacity of the shopping centre.

Despite this, it is still likely to be difficult to measure the real long-term impact of this health crisis on the shopping centre you manage, but we can begin to see the consequences that Covid-19 will have on the mentality of our customers in the coming months.

Based on our experience, we have prepared a small guide with the most appropriate steps to ensure that these initiatives not only come to fruition - which is the most important thing - but also to ensure that they are communicated in an appropriate and effective manner, avoiding propagandistic messages and focusing on service to society.