Distinctive features of tourist services

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The following features are typical for tourism products:

Lack of transparency of services. Services cannot be assessed until they are provided. In the tourism industry, as a rule, the prospective buyer does not have the opportunity to thoroughly examine the service before purchasing it, so he is forced to rely on the seller's assurances. Accordingly, the company providing the services must have pakistan mobile phone numbers database a good reputation.

It is important for any company in the tourism industry to work on forming a positive image and improving customer opinion. In particular, when selling travel packages, buyers cannot immediately inspect the place where they will go. There is only one way - to look at photos or videos to have some idea of ​​the service provided.

Unstorable. Because services are intangible, they cannot be stored. If hotel rooms or flight tickets have not been sold out by now, they cannot be reserved for later sale. In other words, a company only offers a service when it can provide it.

Susceptibility to seasonal fluctuations. To increase demand in the off-season, special methods should be used. For this reason, different regions are offered to different categories of tourists. Thus, resorts in Crimea, Cyprus, Turkey, Bulgaria, Egypt are suitable for seaside vacations; for treatment – ​​Karlovy Vary, Truskavets, Essentuki; for sports – ski resorts in France, Austria, Switzerland, etc.

Binding to a specific object (tourist center, airport, the location of which cannot be changed).

Distinctive features of tourist services

The time interval between the sale and receipt of a tourist service. The sale of a tourist product occurs several weeks or months before the trip itself. In this regard, it is important to publish advertisements that describe in detail the service and the benefits associated with its receipt for the client. At the stage of selling the service, it is important to monitor the relevance of the information, as well as the reliability of the product (i.e. justify its cost).

To receive the service, the buyer must independently get to the place where it will be provided to him.

A tourist product is the result of the joint work of several organizations, between which there are differences in the means used and the desired results of the activity. Therefore, the creation of a quality product is possible only under the condition of proper coordination between them.

Inconsistency of quality. The tourism market is subject to change. The quality of services provided varies depending on the circumstances. Usually, the provision and receipt of services occur simultaneously, which makes it more difficult to monitor quality.

The quality of tourism services may change due to unpredictable external factors (weather conditions, natural disasters, government regulation of the tourism sector, relations between countries, etc.)

Participants in the tourism market have different individual characteristics and their activities change under the influence of various factors, among which are both independent of producers and buyers, and interrelated, subject to change. The amount of demand is determined by the number of tourists who have reached the region of service provision, or by the amount of funds spent during their stay in this region.