The domain name or “URL address” is how we find websites on the internet. For example, information such as “www.name.com” or “name.com.br” is entered into the browser so that we can access the content of a certain platform. Sometimes, when creating a blog or website, certain companies choose a platform and the name will be with the hosting domain: “www.name.blogspot.com.br.” The purpose of a custom domain is to make the company’s name stand out, but it does not necessarily have to be .com or .com.br . It is now possible to have more targeted extensions, such as .ind for industry, .net for companies that deal with technology, .mus in reference to music and even .name of your company, like Globo, which was the first to acquire a domain in Brazil.
Why is it important?
WhereA custom domain reinforces your brand identity. It helps people identify your brand more quickly and increases your credibility. If you are investing (or have already invested) in building a fast, responsive, and optimized website, you should also consider investing in a domain.
By increasing the chances of potential consumers finding the webpage, this type of domain benefits the performance of campaigns and improves the company's visibility on the internet. In terms of indexing, this belize whatsapp data measure facilitates SEO tactics, meeting the conditions imposed by search engines. The own URL also provides greater security for visitors, who are assured that they are in the right place. It is a way to strengthen the brand in the online environment.
Thinking about the advantages of having a personalized domain, more and more freelancers and entrepreneurs are registering their domains, as it is a way to professionalize their online presence and boost their business. Check out the advantages of this type of domain:
Credibility
A custom domain reinforces the company's credibility, as it conveys an image of professionalism. Free domains are associated with amateurism and beginners who do not have the funds or knowledge to make simple investments. This affects the trust of Internet users in the company.
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Websites with their own domain are considered more relevant in search engines. Therefore, search engines (such as Google) prioritize pages that have their own domain. Therefore, by registering your domain , you will facilitate SEO work, optimize your website's links and be found more easily in search engines. This increases traffic and business opportunities.
This does not happen when using a free model. If your company has a blog that is not indexed on its own domain, your blog will only be a subdomain within the free service you are using. Therefore, when people search for topics related to your blog on the web, it will not appear. As a result, all external links that your blog receives will give authority to this other service, and not to your own company's website. In other words, if your company already has a website, remember that your blog must be on the same domain as that website. Only then does it make sense to work on optimizing content for search engines.