What are the most important social networks?

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Do you have a small or medium-sized business and want to start using social media to help you achieve your goals? What are the most important digital platforms? How many followers do they have and what are the advantages and disadvantages of social media?

If you keep reading this post, you will discover everything about social media . You should not miss it.

A piece of advice: Social media is the new means of communication and if you want to sell your products or services, it can help you.

But first, you need to do a little research to find out student database social networks your customers are using.

We are going to give you a hand to learn about the most important social networks.

Types of social networks
1. Niche digital platforms:
YouTube
It is the second most used social network with more than 2.5 billion followers, only surpassed by Facebook. Millions of videos are watched every day and this format is very suitable for selling products and services.

Spotify
Its niche is music and it has won over millions of fans who share music lists and follow content based on their interests. It has both a paid or premium version and a free version, the latter of which is estimated to have more than 400 million users.

WhatsApp
With more than 2 billion users, it is the network you must have and, apart from having a personal version, it has a business version that is perfect for selling products and services to individuals.

There are many advantages, such as being able to segment customer lists .

In turn, it has many more features that range from having stories , setting statuses, making free international calls , among others.

Telegram
Telegram is slowly gaining ground on WhatsApp , although it is still far behind with just over 550 million users. In its favour, it must be said that the level of security is much higher.

WeChat
WeChat is one of the most popular platforms in China, with more than 1.263 billion followers. It offers messaging services, social networks and free calls. With these features, it is logical that it has become the favorite in the Chinese market.

Snapchat
The latest figures show that Snapchat has surpassed 550 million users , and this is despite the fact that we are talking about one of the youngest social networks. It was founded in 2011 but has already managed to win over a very young audience.

Its main feature is what is called “ ephemeral messaging ”, since posts last only 24 hours. Users can control the time during which they want their messages – also in video format – to be visible.

Twitch
One of the most popular for Generation Z and the so-called late Millennials who are fans of eSports and video games and look to watch live video game broadcasts. This is the great success of Twitch, which has become the preferred platform for successful content creators . Talking about this social network is talking about, for example, celebrities like Ibai Llanos, or El Rubius .

2. Social networks for professionals
LinkedIn
It is the professional network without a doubt . The best way to contact and do business with other companies. B2B business par excellence . However, it is not advisable if you want to reach the end customer. It already has 810 million followers.

3. Entertainment social networks
Facebook
It is the most well-known social network and although there are frequent reports that it is losing market share , the truth is that the figures do not indicate this. The number of followers is already more than 2.934 million , while Facebook Messenger already has almost 1 billion.