Since we are talking about three professionals who have advertising restrictions set out by their professional councils, we will use them as examples in the approach to this content, presenting resolutions and laws for each segment.
Doctor
g21The Federal Council of Medicine (CFM) created Resolution CFM 1974/11, and it was named Manual of Medical Advertising. This standard deals with the rules of medical advertising. Here you can read the full manual. Law 12.842 , of July 10, 2013 regulates the practice of the medical profession.
Because it is very extensive, we chose not to present all the information here, but we want to present some of the restrictions:
Guarantee, promise or insinuate good treatment results without scientific proof;
Advertising equipment or the use of exclusive techniques as a way of attributing privileged capacity;
Disclose professional, institutional or business bahamas whatsapp data advertisements of any kind and in any means of communication in which, if the name of the doctor is mentioned, the registration number with the Regional Council of Medicine is not present (observing the format rules contained in the manual). In cases where the professional holds the position of medical technical director, the exercise of the role must be explained;
Consult, diagnose or prescribe by any means of mass communication or remotely;
Exposing the patient's image as a way of publicizing a technique, method or treatment result;
Dentist
Digital Marketing and the Restrictions of Professional CouncilsThe Federal Council of Dentistry has the Code of Dental Ethics , and Law No. 5,081, of August 24, 1966, regulates the practice of Dentistry. Article 7 of the Law describes what is prohibited for the professional, and you can access it here .
The Code of Ethics, in Chapter XVI, deals with advertisements, propaganda and publicity. Among the actions that constitute ethical infractions, we will present some below:
Art. 44. The following constitute an ethical infraction:
I – engage in misleading or abusive advertising and propaganda, including with expressions or before and after images, with prices, free services, payment methods, or other forms that imply the commercialization of Dentistry or contravene the provisions of this Code;
II – announce or disclose titles, qualifications, specialties that you do not possess, are not registered with the Federal Council, or that are not recognized by it;
III – advertise or disclose techniques, treatment therapies, areas of activity, which are not duly scientifically proven, as well as facilities and equipment whose registration has not been validated by the competent bodies;
IV – criticize techniques used by other professionals as being inadequate or outdated;
V – provide consultations, diagnoses, prescribe treatments or disclose clinical results through any mass media outlet, as well as allow their participation in the dissemination of dental matters to cease to have an exclusive character of clarification and education of the community;
So, you must be wondering what you, as a lawyer, doctor, dentist or other professional who also needs to deal with professional advice, actually need to do to correctly promote yourself in the digital environment, right?
Attorney
Digital Marketing and the Restrictions of Professional CouncilsThe Federal Council of the Brazilian Bar Association has the Code of Ethics for the profession, and Chapter VIII deals with Professional Advertising. We will not present all the articles here, but you can access the full Code here . Law 8,906 of July 4, 1994, on the other hand, provides for the Statute of the Bar and the Brazilian Bar Association (OAB).