Instant Experience Ads! Pros, cons and tips for success

[ishanijerin1]

What are Instant Experience Ads?
Instant Experience Ads are a special ad format available on Facebook and Instagram that allows you to visually promote your brand or product to users. Normally, clicking on an ad banner takes users to a landing page.

However, with instant experience ads, users who click on the ad banner can instantly see a full-screen LP within the Facebook app. This feature has a strong impact on users and is easy to implement, so it is an effective method for delivering ads to smartphone users.

It was previously called "canvas advertising" and attracted a lot of attention.

The benefits of Instant Experience Ads on Facebook and Instagram
Instant experience ads play an important shareholder database role in your marketing strategy due to a variety of benefits they offer, the main ones being increased user engagement, increased brand awareness, and increased conversion rates .

Now let's look at the benefits.

Easy to implement on Facebook and Instagram
Instant Experience Ads are easy to implement on both Facebook and Instagram, and one of their biggest attractions is the ease with which you can implement them, as you don't need to create a landing page from scratch .

Providing a transition destination that incorporates original elements without wasting time
Instant experience ads can reduce user abandonment rates and increase the chances of conversions due to their fast loading speed . According to data published by Google, the abandonment rate for each number of seconds it takes to load is as follows:

32% of visitors leave within 1-3 seconds
90% of visitors leave within 1-5 seconds
106% of visitors leave within 1-6 seconds
As we can see from these data, ad delivery that takes bounce rates into account is essential to achieving conversions.