Strategy adjustments in the first half of the year

[mahbubamim077]

Lai Mama Shiitake Mushrooms focuses on high-quality Shiitake Mushroom products and is committed to providing consumers with delicious choices from nature. Behind the brand is the love for the land and the persistence of many years of operation. It uses natural sun-drying methods instead of machine drying. Although it is time-consuming and time-consuming, it insists on making every mushroom a juicy and high-quality sun-dried mushroom.

As market competition becomes increasingly fierce, Lai Mama Shiitake hopes to use the power of digital marketing to enhance the brand's market exposure and effectively drive sales growth.


Brand goals and challenges
The challenges faced by Lai Mama Shiitake Mushrooms are divided into three stages. In the early stage, the customer website signal was insufficient, and Lai Mama’s team had limited human resources. It was bulk sms cyprus difficult to use advertising materials to highlight the uniqueness of the product, and lacked the sales power and brand characteristics of the product. Moreover, they were unable to have more time to study advertising operations, resulting in advertising results that were not as good as expected. Therefore, initial advertising delivery also faced the challenges of high costs and tired materials.


In the first half of the year, the advertising goal was mainly to optimize purchase events for general conversions, but the results were not good. Therefore, adHub recommended shifting the focus to the upper level of the marketing funnel and changing the goal to optimizing the "add to cart" behavior. Through this strategy, Lai Mama Shiitake can first attract more potential customers to enter the shopping process, and then re-optimize the purchasing behavior after the upper level of the funnel is stable. However, even with low shopping cart optimization costs, the actual conversion rate to purchase is still not as good as expected.