To generate more interest is a short video

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33% of people register in the days before or on the day of the event.
Create an email sequence . Remind registrants when and how to join. It's important to automate a series of emails about the event: thanking them for registering, reminding them a couple of days before the event, and even a couple of hours before to attend. Let them know if they'll need any extra software here, or simply clearly state the link to attend and the time . A great add-on is to include the option for them to add the event to their calendar.

Always record your webinar . Once broadcast, the coo email list webinar still has value. You can use it as interesting content and continue generating contacts thanks to it. If you host it on a channel like YouTube or Vidyard, it can continue to bring you visitors, leads and sales . It is true that the most relevant part is lost with live participation, but if you generate good content, it can generate interest later.

Define the aesthetics of your webinar. The presentation, the speaker's aesthetics, and the environment in which it takes place must be in line with your brand. In recent months we have seen speakers in bikinis under an umbrella, others emerging from the darkness into the light of an 11W lamp, and others echoing in their 'vintage' office.

All the elements must be consistent with the creative line you have used on the registration landing page and in the different elements you have used to promote it. More things: if you have two screens, make sure you look at the one with the webcam.
Rehearse and check the lighting, sound and all technical aspects before the event. Do a general test with a small audience, even if it is from your own team. If you have no practice speaking to the camera, it will help you gain confidence and feel more comfortable .