The first point to highlight on the subject is that WhatsApp Marketing is a digital strategy that uses the benefits of the platform, that is, it is not a native feature of the application.
WhatsApp has become relatively popular among users around the world because it offers a variety of features and trends that make people's daily lives easier.
According to Neil Patel 's blog , WhatsApp has already surpassed Facebook as the most used app in the world on Android and iOS devices. In addition, it is the social network – yes, WhatsApp is already considered a social network! – with the most active users per month.
In this sense, WhatsApp Marketing is the name given to the strategy that uses this application to create a relationship channel between brands and their audiences. Through the platform, it is possible to communicate, relate and even sell to your customers.
To do this, using WhatsApp Business is essential, as this tool was developed exclusively for business use. Learn a little more about WhatsApp Business below!
Meet WhatsApp Business
WhatsApp Business was launched for free in 2018, bringing exclusive ukraine whatsapp data features to the business environment, as many small businesses were already using the platform's benefits in their businesses.
For example, some companies used the app to schedule or cancel appointments, or to offer customer support, in addition to promoting their products.
With the Business version, it was possible to bring a more professional tone to this communication, among other advantages, such as automating and responding more quickly to customer messages.
According to an article in Exame Magazine , in the year the tool was launched, 87% of SMEs were already using the business version and believed that it facilitated communication with customers; and 81% indicated that the application contributed to business growth.
Features include creating a business profile, where you can enter your business's address, website, email and opening hours.
There is also the possibility of configuring automatic messages, an extremely useful feature for providing feedback to the customer even when you are outside your business hours.
Additionally, the platform allows you to insert organizational tags into conversations to identify your contacts, such as “new customer”, “payment” and “scheduling”.
Finally, a great advantage that the Business version brings, this time for the consumer, is the guarantee of security by being sure that you are talking to a professional profile.