Have you heard of Instagram Reels ? The newest trend on social media has a lot of potential to add to your digital strategies!
It was with this in mind that we developed this content, where we invite you to learn a little more about Instagram Reels, how to use it in your company and what advantages this new Instagram feature can provide.
We’ve already mentioned that Instagram Reels can be a great way to increase your brand’s visibility on the social network. Keep reading and see everything we have to tell you about this new feature!
Instagram Reels is the newest feature linked to stories on this photo and video social platform. Basically, its goal is to facilitate and improve video editing for stories , which is why it offers several options that encourage users' creativity.
A very positive point for Reels on Instagram is that using it, there is no need to spend money on other paid applications that offer similar features.
Featured features of Reels on Instagram:
Creation of videos of up to 30 seconds, which can tunisia whatsapp data include original music or sounds from the Instagram catalog;
It has functions for various cuts, audio, effects and creative tools;
It can be shared both in stories and in the feed;
It is the evolution of the scenes function, which now called Reels, presents more dynamic tools and possibilities;
Reels are stored on your profile after 24 hours; they may still appear in the Explore tab and in your feed scroll.
The results on Instagram are eye-catching!
Are you hesitant about Instagram's new tool and wondering whether Reels is worth using? Check out the data we've gathered about this social network in recent years and its potential for marketing strategies .
According to a survey by We Are Social , there are over 91 million Instagram users in Brazil alone, making it the third largest country on the social network. In terms of user interaction, the survey shows that the social network is doing very well: Instagram's average engagement rate (0.65%) is 3x higher than Facebook's (0.21%).
And you don't have to go very far to say that today, this social network is a platform where people buy and sell, since Instagram allows people to discover products, interact with companies, research trends and make purchasing decisions.
Staying out of it and refusing to use Instagram's great tools means giving up on strategies with high growth potential for your business. To give you an idea, according to data from a survey conducted by Facebook , 59% of Brazilians make a purchase after seeing a product or service on Instagram.
Videos engage and can boost your brand
It is a fact that videos are a great digital marketing tool for companies, in fact, according to a study by Wyzowl , 76% of companies that use video marketing believe that it increased their organic traffic.
And yes, Reels is a great way to put video marketing into practice. An example of this is what Red Bull has been doing, as MLabs points out : the brand not only publishes sports videos and tricks on its profile, but also encourages users to publish their Reels with the hashtag #RedBullKeepItReels and then share the posts on their Stories.
In this way, the company is creating a relationship with the customer, bringing them closer, offering an experience along with the product.