How does the Clubhouse app work?

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Compared to other apps, the Clubhouse app has a minimalist design. The focus is on different rooms that users can open to chat with other members of the social network. The idea is that other users also enter the room to hear the speakers' contributions. If someone wants to participate in a discussion or ask a question, they simply raise their virtual hand . Moderators can react and briefly unmute those interested.

In Clubhouse rooms, participants can have three different roles:

Speakers talk to each other. Everyone can hear them.
Moderators manage who can speak and can make other members moderators.
Listeners follow the conversation muted and, in order to speak, they must first raise their hand and receive permission from the moderator.
Unlike other online situations, Clubhouse is a synchronous conversation. This psychiatrist email database means that content is always produced live and cannot be accessed later. The app therefore has a calendar function so that you don't miss out on the most interesting conversations . Discussion organisers can create an appointment so that interested users can sign up. The new app is therefore similar to Twitch , as the platform not only broadcasts video games live but also allows fans to join in on streamers' conversations.

View of upcoming events in the Clubhouse app
Moderators post when discussions will occur so users can save them to their calendar.
Clubhouse is a social network, so it can't be without a friends list . Based on your contacts' interests, the app displays suggestions for rooms on the home page. The idea is that what interests your contacts may also interest you. But, like Facebook and other social networks, Clubhouse works with an algorithm . So, as you narrow down your areas of interest, the suggestions on the home page will include other topics that may interest you.

Explore area in the Clubhouse app
Clubhouse offers rooms for different themes.
Made
Currently (January 2021), Clubhouse is only available for iOS devices. The manufacturer has announced that it will soon release an Android version as well.

Why is everyone talking about Clubhouse?
In the early days, the Clubhouse app remained virtually anonymous for several weeks. However, the lack of users did not prevent the founders from raising a large amount of investment . This not only ensured further technical development, but also enabled a very successful marketing strategy to be implemented.

How did the app gain popularity? It got well-known personalities like Oprah Winfrey or Drake to sign up. Other stars like Jared Leto or Aston Kutcher are also members of the social network and in Germany, for example, even high-ranking politicians have joined it. This creates an appeal to other users , who at the same time cannot always manage to log into the app.

This is because the founders use the concept of artificial scarcity (at least in the beginning), so that to become a member of Clubhouse you have to be invited by another user. Also, each member only has two invitations . That is, only when you have access to the platform can you have other friends join as well.

The hype around the Clubhouse app can be explained by a clever implementation of the FOMO ( fear of missing out ) concept. The fear of missing out on an important new feature and of not being among the first users of the app is what drives interest in the social network. At the same time, controlled growth allows Alpha Exploration Co.'s servers and employees to avoid overload. After all, the app is still in beta phase.