Educational videos to nurture leads

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The use of educational or nurturing materials in B2B brings many professional buyers closer to the content they most desire to continue learning and developing in a sector. Basically, their main function is to inform about the main benefits of the products and technology used in an industrial process.

In the design of educational videos, it is cio cto email list common to use text or a voice-over to accompany the images, detailing one by one all the steps in the process of developing a product or service, while also resolving the questions of greatest interest to the user.

There are also animated or whiteboard -style displays , which represent the industrial production processes in a simplified way based on an attractive and intuitive design for the viewer. In the following example, Cerámica Campo used an animated video to easily and simply answer the question: why are ceramic materials sustainable?


3. Explanatory product videos
If you want to promote a specific product, there is nothing better than preparing an explanatory video of the key benefits it provides and how to use it in the most comfortable way possible. It is important that the needs of the target audience are met and they do not have to rack their brains over complex explanations. This is the case of the nanosatellite company Alén Space; it chose to use a recorded conference where the characteristics of one of its star products and its application in a real case are explained.