The most popular social networks are economical

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Choosing the right audience for your medical cannabis business is essential. This will influence how you market your products. While in other markets consumers might be classified into two segments, you must follow the laws that apply in your country. For example, in Puerto Rico, medical cannabis can only be used for these purposes and users must be certified by the Department of Health for these purposes.

With this in mind, it is a good idea to target your advertising towards medicinal users, since, as it is a fairly regulated industry, the legal and logistical challenges involved in marketing medicinal cannabis are fewer.

Remember that the goal of digital marketing is to let your audience know how they will benefit from cannabis, thanks to the medicinal value of your products.

2. Choose the right platform
Each of the most popular social media platforms varies according to the nature of its demographics. The largest of all, Facebook , is a great place to start.

If you don't have one already, create a Facebook page similar to your business's homepage and communication directors email lists use it to post content about your medical cannabis business, such as its location, contact information, and hours of operation.



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Other platforms
Twitter
It allows you to send and receive messages with text, links, images and videos in real time. The only downside is that your messages can only contain up to 280 characters, before your message is truncated, which is not a good practice.

Instagram
It is an image-based platform that has one of the highest percentages of active users on social media. Because of its ability to allow businesses to share unique photos of their brands and products, Instagram has become the go-to and preferred platform for medical cannabis businesses.

YouTube
This video-based platform allows you to publish interactive videos of your products.

LinkedIn
This is the social network for professionals and is excellent for obtaining capital for entrepreneurship or collaboration agreements with other companies within your niche.

Pinterest
This is the ideal platform if you are targeting a DIY-minded audience that is interested in do-it-yourself projects.