Evaluation of the effectiveness of business development strategy

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The key method for this is to compare actual parameters with planned ones. It is important to set deadlines and precise indicators of planned financial and economic results at the launch stage.

If deviations from the established criteria are significant, it is necessary to review the approved strategy or adjust it taking into account unexpected changes in external factors. Thus, the pandemic has significantly affected the promotion methods of many brands. It turns out that the analysis of effectiveness can be carried out in a planned list of jordan cell phone numbers manner or spontaneously (in response to force majeure).

When assessing performance, it is necessary to consider the impact of the chosen strategy on the implementation of tasks at different levels: long-term, short-term and urgent. The relationship between these factors helps to analyze the dynamics of business development taking into account internal and external criteria:

the validity period of the strategic plan (time from the launch date);

accuracy of data when evaluating results (for example, deviations are possible due to calculation errors and human factors);

compliance of the strategy with external environmental conditions (the implemented program may lose relevance under the influence of an unforeseen change in consumer demand).

The effectiveness of the implemented development plan is usually measured as a percentage of the planned indicators. This allows determining the need to make changes to the strategy. When re-launching it, additional risks are taken into account and a shorter period for analyzing the effectiveness is envisaged.