How to create a memorable Christmas campaign (step-by-step guide)

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The malls are already decorated, your inbox is full of holiday deals, and you think it’s the socially acceptable time to start listening to your Christmas playlist on Spotify.

The holiday season is here, and marketers are gearing up to end the year on a high note. However, just like gift shopping, no one wants to plan their holiday campaign at the last minute.

A lot of money is spent during the last month of the year, so it's critical to create a plan to attract your customers and prospects before your competitors do.

What is a Christmas campaign?
A Christmas campaign revolves around creating, generating or promoting commercial campaigns or content that evoke the feelings and emotions of Christmas to connect and engage your potential customers.

We’ve put together a comprehensive step-by-step guide with everything you need to launch a marketing campaign this season—from offer templates to holiday-themed stock photos. Plus, we’ve included resources designed to get you up and running in no time.

While content creation is already a regular part of afghanistan whatsapp lead any marketing professional’s day-to-day work, launching a campaign is different. Unlike a tweet or an infographic, campaigns require you to tailor all of your marketing channels to a particular goal or message.

Typically, Christmas campaigns (like other campaigns) run over a specific period. Depending on what industry you work in, they might start in October and run through January.

Now that you know what it's all about, let's not waste any more time. Below, we'll guide you through the process of setting up your campaign and offer.

How to create a memorable Christmas campaign?
Decide what your campaign goals and audience will be.
Design a promotion plan.
Create lead nurturing processes.
Launch the campaign.
Measure and report on results.
1. Decide what your campaign goals and audience will be
Before you start creating an offer, you need to determine your goals: what is the ideal outcome of this campaign?

When you define your strategy, start setting goals that will be used as benchmarks to measure the performance of your campaign once it has ended. Your goals should be specific, measurable, achievable, relevant and time-bound (so-called SMART goals). Here is an example of how to design such goals:

“Generate [number] of leads interested in [topic/product] by [date].”

Depending on what you want to achieve from your campaign, your goals might look like this:

“Generate 1,000 leads interested in our annual holiday sale by December 5th.”
“Create 5,000 subscriptions to our holiday shopping app by November 30.”
“Raise $50,000 in donations for XYZ Charity by December 20th.”
To help you better align your marketing efforts with SMART goals, check out this free goal-setting template . You can use it to outline your objectives, calculate your marketing priorities, and set deadlines.

If your company already has some buyer personas for your marketing efforts, you'll need to narrow down your strategy. Is your campaign targeting all segments of your audience? If not, immediately remove the people you don't want to include.

If you don't have buyer personas yet or would like to create some specific ones for this campaign, we recommend taking a look at our free buyer persona generator , which will help you develop and organize information about your ideal consumers.

The offer you create will serve as the backbone for all of your campaign initiatives. Offers typically come in the form of ebooks, white papers, templates, online courses, videos, tools, and more. While there are many options, we recommend choosing the one that best fits your target audience.

Think about it: If you know that the people you're targeting are often short on time (especially during the holiday season), it's better to create a set of easy-to-use templates rather than a lengthy ebook.

Once you’ve designed your offer, you’ll need to find a place to host it. That’s what landing pages are for, and you can start building them using HubSpot’s free landing page builder .

If you're considering that your landing page is where you'll be directing traffic, it needs to be compelling. Here's a list of some of the key elements you should include:

Catchy headline. This is how you'll grab the attention of potential visitors. For tips on creating the perfect headline, check out our guide to writing blog titles .
Interesting visuals. Your landing page shouldn’t just consist of text. Think about the different ways you can provide an eye-catching visual context for your offer.
The benefits of your offer. This is often presented in a bullet point format. Your goal is to clearly explain what the visitor can get from this offer and why it is important.
A form. This is how you receive information in exchange for the offer. Keep in mind that there is no right number of fields on a form. In fact, the amount of information you need will vary depending on your company. That said, if you don't really need a particular piece of information, don't ask for it. Additionally, you can start building your forms with HubSpot's free online form builder .
Below you can see the landing page that clothing store Next created for its Christmas items:

Next Christmas campaign

If you need more information on what should not be missing from your page, check out these examples of successful landing pages .

2. Design a promotion plan
Email marketing
If you already have a list of people in your audience who will be interested in your offer, great. If you want to segment and analyze your database to target a more specific group, you should focus on that segmentation first. HubSpot customers can easily segment their database using a smart list in the Lists tool. This resource on how to create lists with HubSpot will help you get started. If you haven't started using email marketing software yet, you can get started with HubSpot's email marketing software for free.

During the holiday season, it’s more important than ever to segment your list. With more new promotions and limited time for consumers, properly targeted emails will stand out among the mass messages.

Once you've organized your recipients, you can begin the process of creating your email. Here are some important elements to keep in mind when writing your email:

Subject line. This should focus on what the offer provides. Check out this post for inspiration for your subject lines.
Body copy. The body copy of your email should be short and sweet, similar to that on your landing page. This is also a great opportunity to provide details with the help of personalization tokens. Check out these email personalization examples to think about your personalization options.
Sharing options. Don’t forget to add buttons in your emails that allow recipients to quickly share your offers.
You can also use promotional images in your emails, where you can summarize your campaign information, like in this example from Zen Media :

Zen Media Christmas Campaign

Are you a HubSpot customer? Thanks to our friends at Brand Builder Solutions , you can use three free email templates for the holiday season. Explore the HubSpot Assets Marketplace to find the template that best fits your needs.

<< Download the free design kit for your Christmas campaigns >>
Blog posting
Once you've sent an email with your offer to your target audience, it's time to expand your reach a little further. Blog posts are a very effective way to attract more prospects to your offer and can be approached in a number of different ways.

One way to use your blog to promote your offer is to create a simple promotional post, or “promo post” as we call it. This post is usually short and only offers a quick introduction to the offer, a few bullet points stating what people can expect from this article, and a compelling call to action to drive traffic to your landing page.