Get featured in directories and articles about nonprofits

[Ehsanuls55]

Keywords related to charities and non-profits can be extremely competitive and you need to be on your toes. In times like these, your best chance of somehow being included in that top 10 to appear on the pages that rank is by giving something different and relevant to the cause. This is your best chance to get in on the demand and appear in searches, especially if you belong to a non-partisan organization, as it builds more credibility.

But there's more to that tactic. Yes, you'll get SEO visibility and traffic. But if the site that's going to feature it also links to your website, this will be a new backlink, or backlinks, for you. And each additional site that chooses to do things similarly will of course give you another backlink, which are still one of the strongest ranking factors. In general, the more backlinks a page gets, the higher it ranks and the more SEO traffic it receives.

3. Find unrelated mentions of your organization and turn them into links
Charities and non-profit organizations often use PR, so you should know about it! These chief vp operations email list institutions receive a lot of coverage from media and partners and this tactic can also bring SEO benefits if mentions of the organization turn into links.

You can find mentions of your organization using Google with the help of search operators.

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The above query looks like this: wwf OR “world wildlife fund” -site:wwf.* -site:worldwildlife.* This basically means “show me pages that include 'wwf' or 'world wildlife fund' but exclude any sites that start with 'wwf' or 'worldwildlife.'”

Finding mentions is the first step in the process of getting noticed. You still need to filter those results for unlinked mentions. Once you find your link opportunities, you should reach out to the authors or site owners and simply ask them to link to you.

4. Respond to journalists' requests
Media coverage is the lifeblood of nonprofits. It naturally increases brand awareness and shapes public relations. And if that coverage is online, it can also help improve search engine rankings and gain SEO traffic.

For this tip, I want to focus on a well-known SEO tactic: responding to journalists’ requests on sites like HARO, ResponseSource, ProfNet, or SourceBottle. Additionally, you can scan Twitter for hashtags like #journorequest. Dot Star Media makes this easy with a free plan for charities.

The idea is simple:

Sign up for one of the services mentioned above. Don't forget to subscribe to the type of requests you want to receive.
Respond to requests related to topics in which you are an expert.
If a journalist chooses your presentation, they will be cited in your text and will most likely get a link to your organization.
Why is this tactic effective for SEO? Because media links will usually be some of the most authoritative backlinks you can build to your site.

While services like HARO make it easy to connect journalists with sources, there's another side to the coin: journalists get a lot of pitches, and you need to have one that fits.