Discover how to monetize Instagram with your marketing strategies on that social network

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Instagram should be considered as a strategic sales option and you need to organize yourself to enter this digital market with great potential, which will allow your company to reach a larger target audience.

These factors become an opportunity to explore loan database profitable business alternatives for content creators, whether they want to build a strong presence for their ecommerce brand or simply earn some extra money and exchange products or services with other users.

Added to all this, Facebook —the company that owns Instagram— has begun to manage large initiatives where they plan to invest around USD $1 billion in programs to give content creators new ways to make money. Not bad!

If you are passionate about entering this new digital market, learn how to do it by reading this content until the end.

Monetizing using Instagram: is it even possible?
We have good news: Facebook plans to invest in all types of users, regardless of their number of followers, and thus help them generate quality content .

Now, among the elements that are essential to outline this strategy we find:

Choose a niche and find the easiest way to link it to a category;
Study the level of engagement you have with your followers — 100,000 fake followers won't do you much good;
Explore different channels of profitability or income.
While the best users have understood how to monetize Instagram by including it in their Digital Marketing planning and earn money for each post, even those with few followers but a high level of engagement have the potential to be profitable.

If you have any doubts, I invite you to answer this question: how did those who have many followers get started?

Indeed, they built their profile little by little until they were successful. It's all about consistency, following good practices and offering valuable content. There's no time to get discouraged!

Initial recommendations to prepare your profile for monetization
Content Marketing is awesome, so much so that no matter what app is trending, effective strategies are instantly developed for successful brand positioning.

Let's be short and precise, we are going to give you a list of initial recommendations to take into account when preparing your profile. These will be your first steps to discover how to monetize Instagram:

In images, the icing on the cake is the quality , which provides that extra difference in our profile, so the number of megapixels, good light sensor and lens, image processing and the maximum aperture of the camera are key elements in this process;
Pre-editing your content is what will ultimately define the type of message your brand sends , for which you can use free online tools like Canva; it's a simple and intuitive interface where you can add your own touch to the images.
You have to choose a niche market ; the growth of the social network itself means that generic accounts have little relevance.
You must publish regularly in order to generate good engagement with your target audience.
We give you a fact : 51.4% of regular users are women, this predominance is essential to take into account.

Now, let's move forward!

5 techniques to monetize on Instagram
How you monetize Instagram will work will depend on your unique brand of content, your target audience, and their level of engagement with your business.

Below, we will explain in detail the 5 techniques used by influencers, professionals and businesses to generate income on this social network :

1. Work with brands under sponsored content
An “ influencer ” is, in essence, anyone who has developed an online reputation by doing and sharing amazing things.

For their target audience, they are tastemakers, trendsetters and trusted specialists whose analysis on a particular topic is well respected.

Typically, the offers they receive involve the creation of valuable content, whether it be ads, posts, videos, stories, reels, among any other content, and sometimes they will include permission for the brand to use that same content on their website or specific ads.

Obviously, the problem is in the negotiation. When you get to this step, you have to keep in mind that you are not only offering content, but also access to your own audience and usage rights.

2. Become an affiliate
An affiliate, unlike an influencer, is more dedicated to making sales for a brand with which he is associated, in other words, he does not only seek to generate awareness in exchange for a commission.

This is usually done with a trackable link or unique promotion code to ensure that each click represents a unique conversion moment .

Use a combination of links in your Instagram profile bio and stories using the swipe up feature or stickers.

The difficulty here is that we cannot place links in the posts, so we can create promotional codes to be able to earn money from different angles.

Consider contacting one of the many online merchants that offer affiliate programs so you can participate. Or you can explore popular marketplaces:

ClickBank : is an affiliate platform that has a public commission scheme.
RewardStyle : This invitation-only influencer network offers 20% commissions.
Affiliate marketing is an art too!

3. Start an Instagram shop
With an Instagram Shop, you can integrate your e - commerce store with your social media profile.

This is the only way we can promote our products directly to our followers through content creation.

There used to be a lot of friction for ecommerce owners who wanted to sell through this channel, but that's no longer the case.

This is a frictionless solution , allowing customers to easily view the product catalog in the app and then head to the store with the click of a button.

4. Earn money with your content
Just like YouTube, it is possible to monetize our content directly on Instagram. Try one of the 3 ways below:

IGTV ads : COO Justin Osofsky says creators receive 55% of ad revenue generated this way.
Live Badges : If you stream live, badges are “tips” given to you by your audience, purchased during the stream and at a different price.
Patreon : This is a third-party site that allows you to earn money from your content by selling a subscription, so the Instagram platform is used as an advertising medium.
5. Get paid to teach your audience
Promoting other people's products through affiliate links or selling physical products through an ecommerce are excellent options for how to monetize Instagram.

But what if I revealed that there is a way to make money without having to manage physical inventory? There is, and it's called selling infoproducts.

Information products are based on teaching the audience how to do something, whether it is learning a foreign language, practicing yoga or carpentry, so we can place a selling value on it.

A clear example is “ Minimalist Baker ,” a food blogger who creates recipes with ten or fewer ingredients and sells a food photography course.

As you can see, you don't even need to sell anything directly related to your niche, i.e. you don't sell a cooking series or a recipe book.

She is in charge of virtually educating users of the platform on how to take quality photographs as well as she does.

Facebook: What surprises does it have for content creators?
As we all know, Facebook acquired Instagram on April 9, 2012, becoming the owner of this impressive social network and, since then, it has not stopped growing.

In fact, the company is estimated to invest more than $1 billion in content creators. Yes, that's right!

From artists to entertainment specialists, they all play a part in and drive much of the passion and creativity seen on the app.

As they continue to build out creative tools like Live Audio Rooms and Bulletin , as well as monetization products like Stars and Affiliate , they're also looking to reward new content creators.

As you can see, this is an investment no matter how many followers we have and will include new bonus programs that pay eligible creators for reaching certain milestones when using their creative and monetization tools.

They will also seek initial funding to increase the number of valuable content creators and the quality of their creations.