It's no secret that B2B sales are more complex! In this case, there are more factors and steps involved in this process, prolonging it and making the decision more complicated.
In other words, since it is a negotiation between companies, the sales cycle becomes longer. After all, the sale tends to require a high investment. Therefore, more decision-makers are included in the process.
Therefore, the work of the sales team is essential in ensuring trust and security for the potential customer.
In this sense, the advantages of the solution/service offered must be presented in a measurable way (such as with ROI — Return on Investment).
Additionally, keep in mind that B2B customers are not laypeople. Therefore, it is essential to reinforce knowledge about their sector of activity.
Therefore, it is necessary that the content shared and offered helps to educate the buyer, but also to demonstrate the authority of the industry selling the service.
And when all of this is not done correctly, it becomes kenya whatsapp data difficult to conduct business. That is why 60% of B2B companies did not meet their targets in 2022.
The data from the 2023 Sales Panorama reinforces the importance of the relationship between clear processes and good performance . Especially because, for 93% of the responding companies, this factor is essential for generating good results.
Click and find out how the industry's sales process is going!
But despite the numbers, the market is heading towards favorable growth.
That is, according to data gathered by the Terra portal , 47% of entrepreneurs allocated more than 20% of their monthly investments to contracting services from other companies. Compared to 2022, the number represents an increase of 25% .
In conclusion, companies are beginning to understand the importance of acquiring specialized services for their own development, which contributes to the growth of opportunities in B2B sales.
And what is the impact of customer loyalty in this context?
Even with a positive outlook, it is necessary to ensure customer loyalty to increase B2B sales. After all, customer retention costs less than prospecting, as it is a way to guarantee a fixed source of revenue.
Loyalty is nothing more than a set of strategies that aim to ensure customer satisfaction. The goal is to make them partners of the company to ensure they return more frequently.