What is the essence of direct marketing

[subornaakter40]

The sale of goods through direct sales began to be used in ancient times. Thus, already in 3000 BC, Egyptian sellers sent papyrus messages to their potential clients to obtain commercial benefits. In ancient Babylon and Persia in 2000 BC, clay tablets were used as an advertising medium.

After the invention of printing by Johann Gutenberg, book dealers immediately adopted the new method of transmitting information, and already in the middle of the 15th century the first catalogues appeared. One of them, which has survived to this day, is the 1667 catalogue published by the gardener William Lucas from England.

The widespread use of typewriters and the shandong mobile phone numbers database invention of postage stamps helped to form a well-established system of postal delivery of various products already in the second half of the 19th century. This was the next progressive turn in the technology of direct promotion of products from the manufacturer to the buyer, as a result of which a lot of companies selling goods by mail appeared on the market.

Read also!

"CTA elements that will attract 2 times more customers"
Read more
>
Direct mail marketing worked effectively and spread quickly due to the creation of book clubs that sold printed publications in this way. In 1926, in the USA, Harry Sherman and Maxwell Sackheim created the Book-of-the-Month club and were the first to use opt-out in direct advertising, in which the product was delivered to the buyer. Thus, the club reader received books every month if he did not inform about his decision to decline the subscription.

Computer technologies of our time allow us to transform and transmit information directly to the consumer in the shortest possible time. These include personalized advertising letters printed on laser printers, IP telephony, which allows the buyer to communicate with the seller without any expenses, and various Internet services that help serve customers 24/7.

Today, direct marketing is a way of communication between a seller and a buyer, the purpose of which is an immediate response in the form of an order for a product or service. Moreover, so that a person does not make a one-time purchase, but becomes a regular customer.

The availability of distance trading, which is a priority for consumers today, is a competitive advantage. And it is convenient for a modern person to use 24-hour free service, websites with support and order acceptance services, express mail deliveries, etc.