Social intelligence: do you really know your customers?

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In the world of digital marketing, we all know that trends change at a rapid pace and brands must always be on their toes to stay on top of the wave and try to offer their customers the best possible experience. One of the most promising digital marketing trends this year is social intelligence . In a nutshell, we are referring to an analytical process that allows you to extract valuable information about your audience by listening to millions of conversations that take place in the digital environment, such as websites, social networks, blogs, forums…

At this point, we're sure you're cfo email lists wondering how social intelligence can help you reach your audience. In this post, we'll tell you everything you need to know to include it in your digital strategy.

What is social intelligence?
Let’s start at the beginning. In terms of digital marketing, social intelligence is an analytical process that collects information from users on social media with the aim of performing in-depth data analysis. The result is insights not only about the particular brand, but also about the industry in which it operates, trends, patterns and user behaviors, or social and cultural movements.

Once this study is done, it will not only be relevant for the strategy of any company's social media department, but it will also add value to the marketing and communication, sales, product departments...

But why is social intelligence so important ? It's very simple: because it allows you to put consumer segmentation and needs at the centre of your strategy.