By definition, Content Marketing is a technique that aims to create and distribute creative and informative materials. The goal is to help solve a persona’s doubts and “pains” by providing them with answers.
With content posted on blogs, ebooks and videos, a brand can demonstrate interest to the point of attracting/engaging potential customers throughout its journey. The goal is for them to naturally become buyers of the business!
This way, it is possible to consolidate the image of the business and also bring authority , making it remembered by the potential customer. In other words, good content makes them reach your company.
With this strategy, it is also possible to build customer loyalty and improve revenue figures. Proof of this is a survey that indicates that 91% of B2B marketing professionals already invest in content.
To understand how important it is, just look at the examples of large companies that use this strategy very well.
Content Marketing is also the basis of ivory coast whatsapp data Inbound Marketing . This is a comprehensive methodology that aims to attract and retain the public's attention, using, in addition to content, email marketing and other strategies.
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Content Marketing Strategy Basics
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You might be wondering: why is Content Marketing so necessary? Wouldn't it be easier to create an ad?
The answer is very simple! This is the digital strategy that best adapts to consumer behavior .
Unlike traditional advertising, the objective of Content Marketing is to subtly attract the audience.
But for its success, some steps need to be considered throughout the strategy. Check it out!
Planning
In marketing, the success of any strategy starts with good planning. Content Marketing is no different.
Therefore, clearly understand the objectives of your business . Also define what you intend to achieve by publishing your content.
That is, answer two basic questions:
What to post?;
When to post?
From there, define and structure an editorial calendar that is related to the purchasing journey.
Create the persona(s)
In marketing, a persona is a fictional representation of a business's ideal customer . According to the RD Station blog , it is based on real data about behavior and demographic characteristics.