Using alternative advertising channels

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Ease of distribution. Content should be easy to share on social media and other platforms. For example, if you create a video, make sure it is formatted in a way that is easy to publish on Instagram or TikTok.
Relevance: Viral content often relies on trends, events, or discussions that are relevant at the moment. Use current news or popular topics to attract attention to your product or service.
An example is Dove, which launched a campaign a few years ago featuring videos of women's natural beauty. The content went viral and significantly strengthened the brand.
Instead of investing in expensive traditional channels such as television or radio, you can effectively use cheaper and more original methods:
Street Marketing. Placing ads on walls, in elevators, on buses or even in unusual places (for example, on the doors of public toilets) is a fairly low-budget solution. Such actions attract attention and often become the subject of discussion in the media or social networks.
Marketing through event PR. Creating and promoting honduras whatsapp number data events such as flash mobs or street protests can be a great way to attract attention without spending a lot of money. It is important that your event is not only interesting, but also makes people want to share it on social media.
Example: Coca-Cola used guerrilla marketing to popularize its name-brand bottle campaign. The brand placed unique bottles in stores and created ads encouraging people to find their bottle and share it on social media.
guerrilla marketing
4. Interact with micro-influencers
Influencers don’t always have to be big stars with millions of followers. It’s important to focus on micro-influencers who have a close connection with their audience and can have a more significant impact on their purchasing decisions.
Identify micro-influencers with the right audience. Find people who are already using your product or might be interested in your niche. Collaborating with them can be much cheaper than with big bloggers.
Give creative freedom. Trust influencers to create content based on their own experiences. The more natural the ad, the more likely it is to be perceived as a genuine recommendation, rather than a paid advertisement.