What types of User Generated Content are the most common?

[samiaseo222]

It's time to ask ourselves about the most common UGC formats , those we are exposed to every day.

To summarize, we can stick with these six types : The difference is that in this case we are usually talking about contractual relationships, where the company controls (to a certain extent) the messages. When the influencer mentions the brand on their own initiative and without any compensation, we could talk about UGC.

Repercussions in the press or in canadian cto cio email list specialized media would also fall within what is known as earned media (those that are not under the direct control of the brand and for which it has not paid), but except in the case of criticism or reviews, they lose that experience factor that allows users to know opinions first hand.

In addition, in many cases these repercussions come from the initiative of the company itself, which may have the capacity to transmit its messages, whether through press conferences, press releases, direct contact with the media or covert advertising.

Ratings, reviews and testimonials , through a multitude of more or less independent platforms. We have already talked about Amazon, Booking or Google, to mention a few examples.
Social media posts (Instagram, TikTok, Twitter, Facebook, etc.) in which users share their experiences, engage in conversations, or respond directly to brands' posts.
Audiovisual content , both through videos and images. For example, unboxing , product video reviews, etc.
Blogs and articles , which allow users to write more in-depth about their relationship with a brand or product.
Comments in forums and online communities , with participation in debates, conversations, advice and resolution of doubts.
Other formats where users can share their point of view on brands, such as podcasts, Q&A (Quora), etc.