Internal and external website optimization

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It is believed that for website promotion in search engines only internal optimization is important, that only it is capable of increasing user interest. There is some truth in this, since it is promotion and increasing interest that are the goal of carrying out work on internal optimization of the resource. For this, the following activities are carried out:

Analysis of compliance with technical requirements. A robot visits your site and draws conclusions about the quality of its development. During the check, it notes each flaw and sends the information to the search engine, where a conclusion is drawn about the quality of the unoptimized resource. It is on the basis of these conclusions that the sites are sorted (ranked).

Correction of errors identified during resource oman mobile phone numbers database compliance analysis.

Compilation of a semantic core , i.e. selection of phrases and words that will most accurately reveal the subject of the site. When selecting key queries, they focus not only on what the system suggests, but also on what queries the target client can enter (i.e. on the formulations of a real user).

Analysis of keyword statistics and their distribution across pages and sections of the resource.

Writing standard Meta tags Keywords, Description and Title, based on the already prepared semantic core.

Correction of navigation and URL pages, which makes it possible to adapt addresses and menu sections to the developed semantic core.

Optimization of texts that should ultimately appeal not only to search algorithms, but also to real users (target audience).

Cross-linking pages within a website to increase the effectiveness of internal optimization and correctly distribute page weight.

External search engine optimization of a website is a competent formation of a unique image of a resource intended for search engines. These works are aimed at increasing the link mass from verified resources and will contribute to the formation of great trust among search engines.

For example, just 8-10 years ago, optimizers faced the task of placing the "right" number of key phrases and words in the "right" places, which was enough for the successful operation of the resource. Starting from about 2006, the so-called "era of links" began and exchanges for selling links confidently "entered" the lives of optimizers.

Someone, probably, had to deal with CLX and Sape. Moreover, Sape made a real revolution for the promotion technology.