When a company has efficient planning and develops intelligent action strategies, it obtains good results. When it comes to sales, it is interesting to apply customized approaches that attract more customers and increase sales. In this sense, the use of the relationship ruler can be interesting.
Throughout this article, we provide information about the relationship ruler, highlighting its importance through the main advantages obtained in the call center. Enjoy reading!
What is the relationship ruler?
The first thing to keep in mind is that consumers, in their purchasing experience (when purchasing a product or service), experience different moments in relation to that same product and the company.
Taking this into consideration, the relationship ruler can be defined as an organization, or rather, a structuring of different and varied interactions, respectively personalized and sequential, in accordance with the profile of each client.
The goal of the relationship ruler is to help guide the france whatsapp data customer in such a way until they make a new choice or adopt a different position. For example, with the help of this ruler, you can create a completely personalized and very specific promotional campaign.
What are the main advantages of the relationship ruler?
The relationship ruler is a very useful tool, with many possible applications. We will list below the main advantages of this instrument, so that you can see how beneficial and useful it can be for your company.
1. Individualized prospecting management
It is quite common for a call center to have, among its many activities, the mission of reaching a specific sales target. This target may be related to a specific product. In order to achieve this objective with excellence, exploring the potential that the situation offers, the call center will need to use different approaches in interactions.
The construction of relationship rules for potential customers — which, in marketing, are called leads — takes into account the stages of identifying the need, suggesting possible and eventual solutions and, in a second stage, establishing contact so that an offer can be made in a more direct way.
In times like these, it is feasible to forward messages, create ads on social media, do direct mail, make calls from the call center, and so on.
2. Optimization of cost management
Given the various forms of messages, both telephony costs , human resources and call center infrastructure can be reduced. In certain call center types, this difference in costs becomes even more evident.
An interesting example to get an idea of how much costs are reduced is call centers that work with collections. Previously, when a customer had a financial issue, they would receive a call from the call center demanding payment.
Nowadays, with the use of the relationship ruler aligned with the collection activity, only customers who do not have their financial situation regularized with the company even after sending emails will be contacted by the call center.
3. Cross-selling and up-selling
The chance to make new sales to the customer base is one of the most recognized and valued advantages by all managers. And the variables involved in this are countless.
Even with the relationship ruler indicating a linear movement, each time the customer responds/reacts, different and new variables may appear.