Find out if hiring a digital marketing agency is right for your business

[shammis606]

If in the past companies only had a website, today they can be on social networks, investing in ads, optimizing pages with SEO, sending email marketing, generating leads and a multitude of other strategies.

However, not all companies have the teams, the knowledge, the office 365 database budget and the time to think about everything. So, a digital marketing agency could be the best solution .

This can develop all these activities with specialized professionals and enhance the online performance of your clients.

In this article, you will better understand how a digital marketing agency works, whether it is worth hiring one for your business, and how to make the best decision. Find out below:

What is a digital marketing agency?
What does a digital marketing agency do?
Is it worth hiring a digital marketing agency?
What are the advantages?
How to choose a good digital marketing agency?
What is a digital marketing agency?
A digital marketing agency is a company that specializes in promoting brands and products on digital channels , with outreach and relationship strategies. This type of company serves clients who wish to outsource digital marketing to a partner.

Digital agencies emerged in the context of the growth and popularization of digital marketing.

As digital channels and strategies gained relevance for companies' marketing , new agencies emerged around the world as a specialty of traditional advertising agencies, which until then worked with offline marketing.

That's why many digital marketing agencies follow the structure of advertising agencies , with Service, Planning, Media and Creation departments.

But digital marketing brings some adaptations, such as the inclusion of areas of SEO , Performance , Content, among others.

A large digital marketing agency usually has all these subdivisions, with complete teams for each area. But there are also smaller agencies, with reduced teams, or even specialized ones, such as:

SEO agency,
social media agency ,
content marketing agency ,
and performance agency.
The client can have a permanent relationship with the agency, as if it were an extension of the company. But it is also possible to hire for specific strategies (email marketing or social networks, for example) or certain periods (Black Friday campaign, for example).

What does a digital marketing agency do?
It is important to understand that the role of the digital marketing agency is not just to use tools . The difference of this alliance is to have the experience of professionals to understand the digital market, plan strategies and identify the best opportunities.

It is therefore a strategic partnership, not just an operational one . That is why digital marketing agency services range from planning to measurement . Below, you can better understand what a digital agency does and what services it offers:

Strategic planning
The partnership between agency and client begins with planning. This is when the agency gathers information about the market , competitors and the business itself. Here, integration with the client's team is important to align information and better understand the company's context.

Based on this data, the digital marketing agency draws up a strategic plan, in accordance with the identified demands and expected results. It is necessary to define objectives, strategies, budgets , schedules and indicators.

Channel management and strategies
A digital marketing agency is responsible for managing digital strategies and channels. It doesn't just hire an agency to create a Facebook ad, for example, but to manage paid media campaigns.

This implies a broader vision of the strategy and the channel that is not only operational, but also thinks strategically. With this logic, the agency also manages email marketing , SEO, social media, inbound marketing and other strategies .

Online ads
One of the main functions of a digital marketing agency is the creation of online advertisements, such as sponsored links and social ads . At the end of the day, this is one of the most effective ways to generate sales and conversions for the company.

The agency is then responsible for setting paid media objectives, segmenting the target audience for campaigns, managing the advertising budget and monitoring results.

As you run your ads, you should also identify opportunities to optimize ad performance.

conversions

Content production
Content production is necessary in all types of digital marketing strategies: to optimize a website, create a blog, publish on social media or nurture leads , for example.

For this reason, many agencies have a content area, with professionals specialized in content marketing .

Design
Agencies generally have web designers in the content area.

Ultimately, digital marketing is all about creating layouts for different strategies , from a Facebook post to a website. It is through design that the agency develops the best user interface .

Website Development
Developers are also professionals who are usually part of a digital marketing agency.

They are responsible for programming websites, blogs , landing pages , hotsites and other types of web pages. The agency can also develop mobile applications, software and other types of programs.

Measuring results
The agency's work ranges from planning to the ability to measure results from web analytics . It must demonstrate whether it managed to achieve the goals described and what positive impacts it brought to the business .

Measurement should be a recurring activity of the agency, in order to make continuous improvements and obtain better results. But it is also common to present reports to the client at each period (quarter, semester, year) or at the end of a specific campaign.

Use of tools
We have already said that knowing how to use tools is not the only activity of an agency, but it is one of the most important. They are essential to implement all the activities mentioned above, as they allow data to be concentrated on a platform and actions to be automated.

CRM tools, social media management, marketing automation , competitor research and email marketing, for example, are all part of the structure.


Is it worth hiring a digital marketing agency?
The answer to that question depends on an internal assessment of each company . But a digital marketing agency can certainly help any company boost its results on the Internet .

Specialized professionals, economy of resources and profitability are some of the advantages of hiring an agency, as we will see below.

Even large companies, while they have a very robust internal marketing team with specialized professionals, generally depend on agencies to manage certain strategies, channels or specific campaigns.

Small and medium-sized companies, on the other hand, often have tight marketing teams that cannot absorb all the demands of the area . So, the results do not come…

Therefore, it is worth hiring an agency to carry out all these activities and bring effective results.

The digital presence of a brand is essential for sales, the relationship with your audiences and the perception of your image . Therefore, the digital marketing agency guarantees a qualified performance of the brand on the Internet .

What are the advantages?
Let's now talk about the main advantages of hiring a digital marketing agency . Follow along:

Specialized professionals
A digital marketing agency has professionals specialized in different areas: social media, SEO, email marketing, paid media, inbound marketing, design, web development and others. These experts have knowledge and experience in their specialties and are always up to date.

Especially for small and medium-sized businesses, it is practically impossible to hire so many specialized professionals and have a complete digital marketing team . Therefore, it is better to have an outsourced team .

Economy with tools and software
Digital marketing activities depend on using multiple tools for different strategies. If you are going to get all the necessary platforms, it will probably end up costing you money . You still need to consider the learning curve and the need for team training.

The agency can acquire tools to serve multiple clients and already has the experience to get the best out of each platform. Thus, there is no need to spend on acquiring tools and training, only on the price of hiring the agency.

Focus on core business
While the agency carries out the planning and execution of the strategies, you can concentrate on your core business .

On the contrary, digital marketing becomes a burden for your team , as it requires many recurring activities. With this overload, the main activities of your business can take a backseat.

Scalable strategy
Digital marketing agencies can develop scalable strategies for your business. That means you can grow without having to invest more in infrastructure, hiring, or tools.

Inbound marketing strategies, in particular, can scale your business by optimizing the sales process based on content production and lead nurturing.