How much do advertising specialists earn? The work of PR managers, who feel like a fish in water in the field of contextual advertising, is highly valued. Their ability to set up such online campaigns is generously paid and often depends only on the requests of the manager himself (and the client agrees to any price). However, the actual remuneration of Internet marketers still correlates with both the regional price level and the status of the specialist himself. Here are the average figures by region:
City Intern, monthly payment in rubles. Experienced specialist, monthly earnings in rubles.
Moscow 20,000–45,000 50,000–200,000
Saint Petersburg 25,000–40,000 50,000–100,000
Voronezh 25,000–35,000 45,000–50,000
Krasnodar 15,000–30,000 40,000–50,000
Chelyabinsk 18,000–25,000 45,000–100,000
Novosibirsk 20,000–30,000 55,000–90,000
Those contextual PR managers who set engineer database up PR for clients from European and American countries are also in demand on the market. They are said to work “for the bourgeoisie”, and the services of such advertising specialists differ from the work of those who work with audiences in the CIS. It must be said that the “bourgeoisie” has fundamental differences from the settings for Russia. And it will not be possible to quickly retrain, understand all the nuances and subtleties here. Knowledge is required:
language of the country the campaign is targeting;
mentality and peculiarities of perception of consumers from this state;
governing legislation.
If an advertiser doesn’t know all this, but nevertheless takes on an order, then most likely he will have to answer to the client for the wasted budget.
It is now obvious that the profession of an advertising specialist will never lose its relevance, demand and will never go to the backyards. As long as there is exchange and a market, it will always be necessary to stimulate sales, there will be a high demand for this.
Nowadays, the success of any product largely depends on the competent implementation of an advertising campaign (and not at all on the quality characteristics of the product itself or its price). And only effective PR helps manufacturers win the competitive race.
PR managers' lives are, of course, full of tension and stress. But the reward is great. This includes accelerated career growth (in the case of high-quality work, of course), and a high salary, relative to the market level, and permanent demand. And besides, there is the romance of a crazy pace of life!