Email Marketing

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To ensure that the mailing is effective and brings the desired result, conduct an analysis of the target audience and be sure to divide the target audience into segments - by interests, those who clicked on the mailing, responses to the mailing, hobbies, professions, etc.

You can influence potential buyers using influence and persuasion techniques. As a basis, you can use the theory of Dave Straker, who developed most of these influence techniques and wrote many books on similar topics. Note that it was Dave Straker who created the website changingminds.org, which is very popular bolivia mobile phone numbers database in the USA and Europe.

Confidence Theory

If you express an idea or thought confidently, you increase your chances of successful promotion of the product and effective impact of advertising. If you doubt, are not sure about something, people are unlikely to trust you.

Scarcity = promotion

It's simple here - any product or service is much more attractive to potential buyers when they learn that the stock is supposedly limited, or the special offer will expire in the near future. An example of such an advertising message is "Only until March 31, a 50% discount on all women's shoes!"

Sleeping Technique

The point here is that the advertisement (or other type of message) for the target audience does not directly indicate the purchase of the product. The potential buyer will begin to treat such a message more loyally. Consequently, the probability that he will buy your product increases significantly.

The above rules will be relevant for a very long time, for any economic sector and industry, since they are based on the usual human needs for communication, respect, comfort and the desire for leadership.


Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Stereotypes that influence target audience analysis
The human brain diligently generalizes information about the surrounding reality, and therefore we automatically form many stereotypes in our heads that operate both consciously and unconsciously. When analyzing the target audience, creating portraits of potential buyers, you should definitely take them into account.

So, stereotypes, as a rule, are:

gender (women are more emotional than men);

age-related (elderly people are always sick and inactive; young people, on the contrary, are always active);

national (the people of Central Asia are builders, unskilled labor, the English are a prim people, Latin Americans are emotional);

professional (you are a lawyer and the like);

social (the loaders are ill-mannered and uneducated, while the professors are cultured and well-read);

by appearance (a person with glasses is smart, a full person is kind).

When analyzing your target audience, you need to take into account the stereotypes that cause and increase users' trust in your Internet resource, blog, or group.

For example:

Beautiful design, thoughtful design and user-friendly interface.

The presence of expert opinions on the site, the presence of well-known brands among partners.

Corporate ethics and business management in accordance with Western technologies.

Companies that act as news sources are more interesting to users than organizations that disseminate irrelevant information.