Increasing the average check in online trading is not much different from a regular store, but it has its own characteristics.
Recommend other products.
Sometimes online store customers find it difficult to understand the entire range of goods, and they focus only on buying the one they are going to buy. But they might want to order other items guatemala mobile phone numbers database in addition - show them the most suitable ones from your range in the special offers block.
This can be done, for example, on the "cart" page, where the buyer will perform the final steps to place an order. Perhaps, having seen a suitable offer, the online store client will add a few more items to the cart, thereby increasing the average check.
Related products.
In addition to popular products or products from different categories, the advertising block can offer the buyer to choose related items, accessories to the main order. For example, for a mobile phone, you can recommend cases, spare batteries or a service for connecting to favorable tariffs of cellular operators.
Minimum order amount.
Many online stores set a minimum purchase amount, for example, when offering free shipping. This encourages the customer to order more than the item they need.
By purchasing additional products and accessories, a person spends more money to cross the minimum price threshold, thereby increasing the average check of the online store. You can also offer a discount on subsequent purchases, provided that the client makes a current order for an amount equal to or greater than the minimum.
Cheaper together.
If you want to increase the average bill of an online store, try to hold special offers, when a visitor, having selected and ordered two or more items at the same time, receives a certain discount, for example, buying a set of clothes from two skirts and a sweater will cost the client 15% less.
Or prepare collections, for example, of books by one author: it will be convenient for a person to buy all the books at once with a 10% discount. Thus, when buying sets or sets of things, the client gets a favorable discount, and you increase the average bill.
Loyalty program.
If an online store sells everyday consumer goods, such as household chemicals, you can develop a loyalty program in which the customer receives bonus points or accumulates a discount on their special account. The next time the person returns to your store and makes another purchase using points or a discount.
Loyalty programs are aimed at strengthening cooperation with customers. Loyal customers give online stores up to 70% of all profits and increase the average check.
How can you increase the average check in an online store?
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