If you create a white paper that focuses on the target audience of your company's main product and is developed from a "problem-solving" perspective, producing one will not go to waste. This is because there are various ways to utilize it, such as using it during sales or including it in email newsletters. For example, if your main business is supporting companies with their digital marketing, you could target people who are considering setting up new owned media on their own websites.
In that case, you will be happy to have materials that lebanon telegram phone number list provide basic knowledge about owned media. On top of that, you should also consider the actions that customers can expect to take. [Step 2] Decide on a theme and purpose Once you have determined the target audience for your white paper, narrow down the topic. At this time, the hint for deciding on a theme lies in "common issues faced by the target demographic." For example, if you are a beginner who has your own website but wants to build an owned media for the first time, it is important to understand the background of why owned media is necessary in the first place.
Each client has their own pressing issues, such as wanting to secure "means of attracting customers other than advertising" or "a channel of traffic that will become an asset." Therefore, we create introductory materials that explain in detail what owned media can do to solve the problems, how to build it, and the effects it has. A collection of success stories of owned media can also be helpful. By digging deeper into the challenges your target audience faces in this way, the theme of your white paper will become clear and you will be able to decide what type of white paper you should create.