Identify the topics around your business needs

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Screenshot of Sprout's review management features.
Once you’ve got reacting to mentions down, it’s time to get more proactive with your approach.

Staying on top of the conversations tangentially related denmark b2b leads to your brand will supercharge your online reputation management strategy. For example, say a competitor’s highly-publicized product recall is driving a ton of discussion online. By proactively monitoring the conversations happening within your industry, you gain a clearer understanding of consumer concerns so you can craft a response strategy that enhances your competitive advantage.

These conversations can be more difficult to track than mentions alone, but the results are worth the effort. Plus, there are social listening tools that can help you uncover trends and develop actionable insights without any complex data aggregation processes. Sprout’s social listening tool makes the process ultra-accessible with our user-friendly and intuitive Query Builder.

A screenshot of Sprout Social's Query Builder in the Listening tool. From the Query Builder, you can provide a query title, description and sources, and see a preview of the results.
Figuring out what topics to follow will take a bit of trial and error, so we recommend starting broad and narrowing as you go. For example, if you operate within a specific geographic location, consider tracking key conversations happening at a local level and fine-tune your approach from there.