By asking people to freely write their opinions and thoughts, such as "Why did you feel that way? Please write down the reason," you can collect information that cannot be obtained from multiple-choice questionnaires. If conducting user interviews is difficult in terms of time or cost, it is a good idea to understand user psychology by analyzing the results of open-ended questionnaires. UI Review A UI review involves having users use a website, app, or product, observing their behavior and appearance while using the site, app, or product, and listening to their opinions.
This is an analytical method that highlights issues belgium telegram phone number list that operators and creators did not anticipate, such as users having difficulty operating at a conversion point, or not seeing the desired click path. By listening to users' actual opinions and observing the actual usage, you will be able to gain many insights. Analysis of consumer opinions on social media Reviews on social media are also useful for qualitative analysis. This mainly applies to BtoC products, but it is a good idea to regularly check reviews of your company's products and website on social media, as you can collect honest consumer opinions.
Identifying issues from honest opinions and improving those issues by comparing them with quantitative analysis data can lead to increased user satisfaction. How do you use quantitative and qualitative analysis? Quantitative analysis and qualitative analysis each have their own advantages and disadvantages. If you only conduct quantitative analysis, you can objectively grasp the current situation, but you cannot clearly understand the reasons for it. If you only conduct qualitative analysis, you can understand the specific voices and psychology of users, but you may make subjective and biased judgments.