Sales Marketing Concept

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The concept of sales marketing of the company

The main focus of sales marketing is sales. The point is that the buyer will buy any product if it is promoted and offered correctly.

According to the concept, the promotion and sale colombia mobile phone numbers database of goods is carried out in all possible ways, including intrusive advertising, as well as with the help of various discounts, markdowns, lotteries, sweepstakes, etc. Much attention is paid to the packaging of products, which is designed to distinguish the product as favorably as possible from competitors' analogues.

The motto of active sales policy: a buyer can be forced to buy any product, the main thing is to choose the right method of influence. This implies that the consumer is able to buy the product, but does not see an urgent need for it.

Possible cases of application of the concept of sales marketing:

the income of the target audience is considered sufficient to purchase the goods produced by the company;

the supply of goods in this group slightly exceeds demand, so consumers are waiting for the most advantageous offer;

Buyers do not feel an urgent need to purchase a particular product.

The concept is most often used in situations where products from different manufacturers have approximately equivalent characteristics and supply on the market slightly exceeds demand. That is, the buyer is inclined to choose the most advantageous and best offer. Sometimes the consumer does not even think about the need to purchase these products.

The key idea of ​​the concept:

Increasing distribution channels.

Tools:

Sales policy.

Main objective:

Increasing the efficiency of product sales through marketing activities for product sales.

The concept of traditional marketing
The concept of traditional company marketing

The concept of classical marketing was formed around the mid-50s of the last century. It is focused on the needs of buyers. In order to meet the needs of the target audience, the organization must use operational marketing tools - the Product Price Place Promotion (4P) complex in combination with interfunctional coordination.

Marketing activities corresponding to the described concept begin with the definition of real and potential clients, as well as their needs. Thus, the strategic goals of the company can be achieved only by studying the demands and expectations of the consumer sector, to which the enterprise offers and directs the manufactured product, satisfying the buyer in terms of quality and cost.

The implementation of the concept of traditional marketing involves the use of a certain set of actions that affect the user and allow for profitable production. The idea of ​​the concept is that by studying the target audience, it is possible to identify its unsatisfied needs and, with the help of operational marketing, develop and offer a product that best meets the expectations of buyers.

The concept of classical marketing is effective when the following conditions are met:

supply on the market significantly exceeds demand;

the target audience has needs that are not met by the products available on the market;

Users have the opportunity to purchase higher value products if they best meet their needs.

Following the concept of traditional marketing is possible in cases where the products of different manufacturers are approximately the same in characteristics and there is a significant imbalance between supply and demand in favor of the latter. A competitive advantage is gained by the organization offering a product that best meets the needs of the target audience.