Black Friday: 3 Digital Marketing Strategies for Companies

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If there's one thing people love, it's a sale. Having the chance to buy a product or service at a lower price is an opportunity everyone wants. Black Friday is one of those occasions when there are discounts in practically every store. You've probably heard about it before. But do you know how to boost your business on Black Friday with Digital Marketing strategies ? Check out three tips that will help you!

Get to Know the Black Friday Culture
Considered a day of temptation for consumers, the term Black Friday , or “black Friday” in Portuguese, emerged in the late 1990s in the United States. As Thanksgiving, which always takes place on the last Thursday of November, approached, American retailers began a sales strategy for Christmas shopping by offering many discounts. That is why the last Friday of November began to be called this way. The goal was, and still is, to offer sales to make as many sales as possible.

With such success among Americans, Black Friday also won over Brazilians. However, it arrived in Brazil slowly, starting on November 28, 2010. In this first edition, only 50 online stores participated , which fusion database to earn R$3 million. In 2011, sales generated R$100 million. Initially, retailers were afraid to join the campaign before Christmas, since sales usually happen after New Year's Eve. However, in the following years, it gained full force, with huge discounts being offered to attract customers.

However, Black Friday's image in Brazil was tarnished. This is because retailers would increase the prices of products a few weeks or months beforehand and then reduce them on the day of the sale, so that they would return to the cost they had before the increase. This false discount began to be called "Black Fraud". However, the agencies responsible for monitoring took action and the public began to trust the companies again.

With only 10 editions, Black Friday is already considered one of the most significant dates for the national market. The last one, in 2019, generated R$3.2 billion in online sales. It is precisely on e-commerce that companies should focus in 2020. With the coronavirus pandemic, crowds should be avoided. Therefore, it is assumed that people will consume much more online than in physical stores.

3 Digital Marketing Strategies for Your Business on Black Friday
With the challenges that 2020 has brought to all companies due to the coronavirus pandemic, brands need to prepare themselves to ensure success on Black Friday . As mentioned, online sales will be key to this. Digital Marketing planning and strategies will be essential for success in this major event. So, check out 3 tips that will help you attract customers and sell a lot on November 27th.