Maintaining a high bounce rate on a server is an indication of poor quality content.
And this could cause a bad reputation for your email marketing campaign.
One of the first things to consider when trying to maintain a low bounce rate is keeping an up-to-date database.
It is common for this mechanism to be used under the double opt- sri lanka whatsapp resource in strategy, which requests double confirmation from the email recipient to receive your emails.
In addition, factors such as:
the IP address from which the emails are sent.
the user's reputation on the server.
the email marketing platform used for the campaign .
Aside from these requirements, there are a number of simple practices that could help us reduce our bounce rate in email marketing:
Review and update the database
Maintaining an up-to-date database with interactive campaigns motivates users to stay in constant contact with your content.
Constantly evaluating your database can help you understand which email addresses are active and which ones are already active.
Keep good language in your messages
Knowing how spam filters work will allow you to manage the strict standards that servers usually maintain regarding content sent via email.
This way you avoid falling into spam sections that limit your campaign.