12 creative techniques to generate effective ideas

[Ehsanuls55]

A single powerful idea can be enough to spark a revolution. One example? Netflix started out as a DVD rental service. Its founders, Reed Hastings and Marc Randolph, wanted to simplify movie rentals, but soon moved into streaming. This decision changed media consumption and triggered the binge-watching culture.

But turning existing ideas into reality is no easy task. It requires a mix of creativity, strategy and perseverance.

Is there a way to reverse this process? Brainstorming techniques will help you overcome creative slumps and turn your ideas into actionable plans. Let's explore these techniques and their role in successful brainstorming sessions.

Understanding idea generation
What is the idea generation process?
The idea generation process, or ideation, is the initial phase of the idea management process administration directors email list that involves creating, developing, and refining ideas. It is a crucial step in aiding problem solving and innovation.

For example, a fitness apparel brand facing tough competition uses brainstorming techniques to develop different ideas, such as customizable workout clothing, a subscription box for seasonal collections, and a community platform for fitness enthusiasts. Applying these concepts helps the brand stand out, build loyalty, and grow its sales teams.