How Combining Blog Posts Helps Increase Web Traffic

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The corporate blog is a crucial part of your company's Content Marketing strategy . In addition to being very useful for increasing web traffic, this business communication channel encourages the creation of links with the public and reinforces the authority of your site.

But have you ever noticed that not all blog posts perform the same way? Most have a great initial flow of views, but then they dry up.

However, you may have some posts that continue to attract ig database increasing numbers of views for months or even years after publication.

Posts that increase traffic over time are called compounding posts and can have a robust impact on your business.

Next, we'll guide you through the process of learning about composing blog posts, covering the following topics:

What are composite publications?
What are the benefits of using composite blog posts?
Are all blog posts actually relevant?
What is the formula for creating composed blog posts?
What practices should be adopted to create composed blog posts?
Conclusion: Create more composite posts to increase web traffic
Don't stop!

What are composite publications?
Compound posts are those that gain more and more traffic over time.

In essence, they contrast with faltering blog posts, which may have a large initial spike in traffic but don't attract many visitors a few months after publication.

To put it another way, composed blog posts lead to an increase in visits over time , while declining blog posts decrease user flow.

It is normal for most companies to have both types of publication.

Blog posts that are too time-sensitive may generate a lot of interest and do genuine good for your business, but they will inherently fall flat.

That's because few readers will care about this week's industry news 27 months from now.

Depending on your Content Marketing strategy, you may have few (or no) composed blog posts published so far.

In fact, it's all good, although we believe that you should work to change the situation .

According to a survey HubSpot conducted with its own customer base, about one in 10 blog posts is a composite type. Not many, considering the total.

What are the benefits of using composite blog posts?
This distinction between composed and decadent blog posts is important for a number of reasons, all of which relate to why your company is creating blog content in the first place. Join us!

Increase lifetime web traffic
If your goal is to increase web traffic, it’s imperative to have a type of post that will get higher levels of visits for your business. And composite blog posts certainly do that!

Typically, within a single company or business unit, most blog posts have very similar initial popularity. Not identical, but very similar.

It's common that you don't have a post that gets 20 views in the first week, followed by another that gets a million.

If it's true that your company gets a fairly predictable amount of initial traffic from each blog post, then the difference between composed and decadent posts becomes very clear.

If both types of posts get 10k visitors in the first week, they're both doing well—for now.

But consider what happens next.

The declining publication quickly drops to just a few dozen per month. But the composite publication continues to grow, reaching more and more readers and generating traffic steadily.

To be clear, this doesn't automatically mean your decadent posts are ruined.

Some posts—if you choose to post them—will always decline.

Still, the more you can create compound posts, the greater the effect you'll see in your efforts to increase blog traffic.


Do more with less
Writing composed blog posts also allows you to do more with less.

HubSpot also found that one composite post receives as many visitors over its lifetime as six decaying posts.

From a general perspective, this is a huge difference in terms of reach!

Being able to do more (and reach more and convert more ) with fewer overall posts would be great for most businesses, especially those aiming to increase web traffic.

Here's another way to check its value.

Blog posts aren't free — you have to pay someone to write them, right? So any opportunity to get more traffic with less work is an opportunity you should prioritize.

Are all blog posts actually relevant?
Here's another thing worth noting before we get into how to create composite blog posts to increase web traffic.

Not all types of composite posts actually create value for all businesses.

For example, a post that generates repeat traffic from people who are not interested in your product or service has limited value.

It may help build authority and increase site traffic, but it doesn't drive conversions.

Here's a simple example: If your company sells accounting software, an evergreen post about tire tread depth or how to change the oil in your car may increase blog traffic. But it won't convert them into customers.

This is an exaggerated example, but it serves to convey a basic idea.

Not every blog post you publish will actually help you achieve your goals.

As you begin publishing more curated blog posts, be sure to keep the goals of a top-notch Content Marketing strategy in mind.

What is the formula for creating composed blog posts?
There is no exact formula for this.

This means that there is no set formula that guarantees your next blog post will be well-written.

As with any organic approach, there is always an unknown factor in the mix.

You may follow every tip and trick you can find, creating a seemingly perfect blog post only to have it fall flat a few weeks after publishing.

That being said, there are certain principles you can follow to greatly increase your chances of creating a composite post.

1. Don't work with limited time
First of all, if your goal is to create composite posts, don't prioritize highly urgent content.

Let's be clear: you probably shouldn't completely rule out time-sensitive content, either. Anything time-sensitive can feel urgent right now, and there's certainly a place to write about these things.

You should only avoid this if your goal is to create composite blog posts.

Because?

Think about it: at the time of writing this article, a new iPhone has just been launched on the market.

If I tell you which one, and you're reading this a few years later, you'll immediately feel like this post is outdated.

Only she shouldn't be.

The editors of this site are required to keep this post up to date, incorporating new information as soon as it is discovered. But whether they do so or not, date references still detract from the post.

A lot of references to old movies or gadgets, all described in the present as if they were recent, would put you off, wouldn't it?

2. Try to focus