Often, when watching movies or clips, and even advertising on TV (where would we be without it) or on the Internet, we involuntarily stop our gaze on the logos of certain elements, for example, Apple, Mercedes, Nike, Adidas and others. Of course, everyone understands that their appearance in a movie or video cannot be considered an accident. These moments are carefully thought out and have their own name - hidden advertising.
The second name for hidden advertising is shandong mobile phone numbers database product placement (PP), that is, product placement. This reveals the essence of the term - the introduction of a trademark, service or some specific product in the form of a hidden message. The following are used as a platform for placement:
movies and cartoons;
TV shows;
radio broadcasts;
Mass media (magazines, newspapers);
Global network;
network and computer games;
fiction;
video clips, etc.
Hidden advertising
In other words, hidden advertising can be placed in absolutely any product that has at least some kind of plot and is in demand. This is a kind of mechanism for introducing a service, product or brand into the life of the hero of the work. Consequently, with a certain plot development, the character will definitely use the necessary product or service.
This is a rather subtle technique of invading the subconscious of a person who is engrossed in watching or playing. At the moment of high interest, the viewer (player, reader) is able to accept almost without resistance any idea, habit or thought proposed by the hero.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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History of hidden advertising
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